I am certainly no prude but this is what i call stretching the acceptable boundaries of ADVERTISEMENT too far on broad medium channel - TV. Whoever directed this ad is either a tasteless porn perv or totally has no utter consideration or respect of values of others.
Rather than asking what is it about the bogus ad that calls for censorship, how about asking why is there a need to use sex to sell a perfectly innocent softdrink beverage. There is a difference between active search for sexual materials and delivering it right at my doorsteps.
Of course coke company says they have never endorsed or authorised such an ad, which i am inclined to believe and thank god the management hasnt gone nuts to even think of allowing such ad go on air.